No shows are rude, inconsiderate, and harmful: . Standing someone up for a massage session is harmful for both the client and the therapist. For therapists, time is money, and a no-show directly impacts their income. They've likely turned down other clients for that slot, so the loss is immediate. It also disrupts their schedule, causing unnecessary stress. Repeated no-shows can damage the therapist's reputation and client trust.

Clients miss out on the benefits of the massage, which is often scheduled to address specific physical or mental health needs. Skipping sessions delays progress and relief. Consistent no-shows may lead to losing the privilege to book future appointments, as therapists will prioritize clients who respect their time.

Respect and communication are crucial. If something comes up, a timely cancellation allows the therapist to rebook the slot, maintaining their livelihood and professional integrity.